Tourism marketing, particularly destination marketing, is heavily information dependant. In once sense, our primary mission is the gathering and dissemination of relevant data. Witness our massive lodging and events databases. Over at Microperuasion, Steve Rubel notes an interesting article at eMarketer which points to some advertising trends in the mobile communications market.
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Tags: technology·web 2.0·wordpress
A local subversive (I mean that in a positive way) at the Anti-press Ezine noted the local paper has entered the Web 2.0 era and introduced a Blog in its product offerings. I have to admit, I’ve subscribed to Foxy’s feed. He is after all, “one of the North Country’s best-known pundits, raconteurs and general characters.” Gee, who’d have known?
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Tags: media·plattsburgh·web 2.0
The Cluetrain Manifesto – 95 theses
A day spent talking about marketing has left the TourPro somewhat breathless. Could it be that I was chasing after the cluetrain? Traditional tourism marketing was demolished by the internet, now the ‘established’ internet is quickly being obsoleted by the new centers-of-gravity represented by the growing presence and power of the social networks. (I’m not talking about MySpace)
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Tags: advertising·web 2.0
