I actually think that this strategy of turning the ordinary into something extraordinary is genius marketing. Check out this video:
Think about it. Turning clothing into a self-actualization activity makes shopping both fun and essential.
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3 responses so far ↓
1 lkribs // Jan 14, 2008 at 10:28 pm
i remember first seeing this and thinking, “wow, go jc penny?!”. they seemed to be in a real slump, and this new campaigning (surprise, saatchi…) is really cool.
do you find macy’s spot in a similar light?
http://youtube.com/watch?v=7Ud92ZLccrY
2 TourPro // Jan 14, 2008 at 11:51 pm
That was fun, especially The Donald and the blowdryer.
So, are all these stars merchandising stuff there? I thought Martha Stewart was Kmart. (Oh) She must be fully rehabilitated because this kind of seems like a step-up. To be in the same class as Usher and that Coombs fella.
Honestly though? I can’t relate to any of those “icons”. When we do fashion in the Burgh, it usually means whatever showed up at TJ Max.
3 White water rafting // Mar 3, 2008 at 12:10 pm
It is an interesting idea, just not sure if anyone thinks it is real
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