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Entries Tagged as 'branding'

A Theoretical Destination Marketing Plan

May 18th, 2011 · Comments Off on A Theoretical Destination Marketing Plan · Destination Marketing

The Adirondacks - Our Great National PlaygroundSome recent discussion regarding Adirondack Tourism Marketing hits on a topic near my heart. I don’t think anyone would argue about tourism’s importance as a crucial part of our economy. But how to effectively market our destination seems to have generated a variety of comments. Some useful, others very uninformed. I once had the joy of thinking about this very topic, and wrote-up a plan for consideration. So rather than join the fray with my own comments, I thought I’d share my ideas. Not official, implemented, or endorsed by anyone other than me.

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The Waterways Crescent Connection Logo

February 2nd, 2010 · 1 Comment · Destination Marketing

I like the traditional Adirondack Yellow-on-Brown, but maybe the Blue is more watery.

ANCA Reveals New Scenic Byway Logo for the Central Adirondack Trail

Under the leadership of the Adirondack North Country Association (ANCA) communities from Warren, Hamilton, Herkimer and Oneida Counties along the Central Adirondack Trail Scenic Byway will now have a new theme and logo to set their special travel route apart from other New York State Scenic Byways.  The new logo reflects the “Waterways Crescent Connection” theme that was developed by ANCA,  Fuller Communications and community representatives who participated in a regional marketing and branding project that explored the many sites, attractions, and activities located along the Byway that are so appealing to today’s travelers.

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Travel SEO, Website Features, and Promotion

August 25th, 2009 · Comments Off on Travel SEO, Website Features, and Promotion · Destination Marketing

The Adirondacks - Our Great National PlaygroundI put together the following outline which would be my considered “bare minimum” for a comprehensive destination-marketing online program. While this may apply to a theoretical “Adirondack” program, it can easily be adjusted to work for any destination or brand. Obviously, each item is worthy of long discussion and debate. Would love to hear your opinion, and any items which I may have omitted.

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