I put together the following outline which would be my considered “bare minimum” for a comprehensive destination-marketing online program. While this may apply to a theoretical “Adirondack” program, it can easily be adjusted to work for any destination or brand. Obviously, each item is worthy of long discussion and debate. Would love to hear your opinion, and any items which I may have omitted.
“You’re 5 years ahead of your time.” That’s what someone told me when I suggested adding a “blog” to our site. Heck, I wanted to use it exclusively as the Content Management System. Maybe if I get someone else to sing this tune, it will be more effective.
I don’t know how many people dream about website navigation, but I’m guessing I’m not alone. There’s a whole slew of sites I frequent, using my own bookmarks instead of the designer’s navigation scheme. Other times I navigate by topic via Search.
Seth’s idea is worth considering for the audience of those seeking specific information. But when someone is just browsing, an effective home page or landing page is often the difference between Exit and click-through.
New York State Department of Environmental Conservation (DEC) Commissioner Pete Grannis has announced the unveiling of DEC’s redesigned website. The new site completely replaces the old one and has a new address – http://www.dec.ny.gov – all old links now redirect briefly to a really ugly 404 page.
According to DEC, the 10 year-old website enjoyed “9.2 million new and returning visitors” and featured more than 33,000 files. I’ve always been impressed with the range and quality of the information the NYSDEC provides and the new site is much needed to transition to some new web technology. But, again this has killed all previous permalinks. Crap.
In my years of providing a variety of travel and recreation information, the DEC pages have proven to be invaluable. All the tagging, bookmarking, linking etc. are now merely a figment of internet history. Aesthetically, the site is an improvement. As with any new thing, I have found numerous bugs throughout – search doesn’t work, improperly coded image links, dead links, etc. In other words, searching for the new location of the old resource is nearly impossible.
So, independent man that I am, I humbly apologize for any dead links and appeal to my readers new and old for assistance. If you find any defunct linkage, please forward the page you found it on, the resource you are seeking, and the correct URL, if known. Thanks.
"Worse still, be braced for feigned interest among family and friends. No sooner have you started a fascinating discourse on the difference between chaffinch and goldfinch song than you notice the eyes of your nearest and dearest glaze over in stupefied boredom."
"How nature and the outdoors are appreciated or experienced differs across cultures. We must therefore continue to understand what people care about and why, as well as how forests are viewed, valued, and being used by our changing communities."
"The destinations presented in the media are generally so unattainable by most people that they might as well be on the moon–and don’t even bother going if you’re not wearing expensive, high-tech apparel and using modern, high-priced gear."
"The Tribe believes the County’s efforts to impose taxation or regulation of businesses on tribal land is not only unlawful, it creates an undue economic burden that is harmful to our community’s economic development and enterprises."
"... our legislators decided to turn it over to a sketchy non-profit corporation that is not subject to the same scrutiny under the FOIL [Freedom of Information Law] and Open Meetings Law that every other agency is."