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Entries from July 15th, 2006

Mountain Goat Climbs – Mother Cabrini Shrine

July 15th, 2006 · No Comments · Adirondack Life

Mother CabriniDistance: 20 miles
Start/Finish: Macomb State Park Beach and Day Use Area

Our objective for the third Mountain Goat Climb Series was Big Hill Rd and Reservoir Rd up to the Mother Cabrini Shrine. Wow, did I ever mention how I love a good climb? My usual road loops normally bypass this area so I never get to fully enjoy these roads; I’m missing out on some extra fun.

Clinton County NY has some of the nicest road bicycling in the Northeast United States. I can say that with confidence. We have great roads, little traffic, lakeshore scenery, and Adirondack Mountain backdrops. The only complaint might be the short riding season and lack of any major elevation gains. Being located at the foothills of the Adirondacks, we have mostly rolling terrain, but some good hills can be found if you tool around enough. No “Hor Category” stuff, but creative route linking easily reproduces a nice local version of the Ronde van Vlaanderen.

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Yahoo Trip Planner Leads the Way

July 11th, 2006 · 1 Comment · Destination Marketing

It was just a matter of time before one of the giants put things together. Yahoo has revealed an incredible Trip Planner which integrates their popular photo-sharing application Flickr and Yahoo Maps. While still in the early stages, I believe this sets the stage for further development of these Web 2.0 information verticals within the travel niche.

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Rethinking Information Distribution for Travel Verticals

July 10th, 2006 · No Comments · Destination Marketing

I love a great morning idea and Seth’s given me one to chew on. The traditional means of advertising and promotion is quickly being replaced by near mirror image of what it used to be. Surprisingly, this trend has not exploded as quickly within the travel industry which led the charge in many of the technological advances early in the formation of the world wide web.

By ‘turning the funnel upside-down’, marketers can now harness the power of true-believers to spread the word about their products and services. At the same time, these ‘legions’ of like-thinkers are ideal aggregates for targeted marketing of complimentary or vertically integrated products. Destination marketers are ideally positioned to be credible ‘lensmasters’ of their product niche; they should at least be on the team of information providers. Typically given the mandate of officialness, they are also ideally positioned to provide the full breadth of travel related products and services. These offerings would be defined by the destination, but endorsed by the ‘legions’ of the converted.

Tie this all together with syndication communication/marketing, and each place becomes a complete information and economic exchange vertical.