Entries Tagged as 'advertising'
Could it really be true that only a year has passed? It seems like it was all a dream. Let me tell you about it.
I once dreamed that I’d be harnessing the web for Business Intelligence and Brand Marketing. You see, in this fantasy, I was building a Mythological Brand. Much like a Priest, my Mission-in-Life would be to Spread the Word about The Brand. Mobilizing my Army of Disciples, we would march forth with Our Message. Because We Believe that it is only through Our Brand, that Self-Actualization can be achieved.
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Tags: advertising·canada·montreal·tourism·travel·web 2.0
Well, it only took 6 months for someone to figure that we might not be getting the greatest deal. It took a reveal at WTM for someone to notice. The headlines are not entirely accurate – the whole campaign, not just the logo was $17 million – but still.
New York’s new logo and why squirrels don’t work for me
I’m sure many Britons are guilty of thinking of New York as no more than a city, but will the squirrel really do the job? How about a picture of a national park in autumn, with the strap line “Welcome to NY”, or just the strap line, “Did you know NY has 45 ski resorts”?
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Tags: advertising·i love ny·new york·saatchi and saatchi
If so, then you’re also not likely monitoring your web statistics. It’s so easy to get ripped-off these days, but also so easy to avoid. This is something you have to do – YOU, the person who pays the bills.
Click Fraud – Don’t be a Victim!
Ignore this if you don’t know what SEO stands for.
Tags: advertising·google·seo
