Ever since I saw the reference to I Am Legend and the post-apocalyptic squirrel on grassy logo, I can’t stop seeing Will Smith dancing around as the Fresh Prince. I love that show.
A fun and relatively productive Governor’s Tourism Shindig was the activity of the day. It’s good to “come down from the [...]

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Today was launch day for the re-launch of the I Love NY brand. I guess I’m sort of trying to get a feel for how things are going. Here’s a selection of items for your re-branding pleasure:
We Love NY Because of the Adirondacks
“And that’s another reason I LOVE NEW YORK” - Here’s [...]

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“And that’s another reason I LOVE NEW YORK“
I know there are a bunch of agency and media-types trolling for information about I Love NY’s advertising plan. Surprisingly, not a lot has been leaked. In about two weeks, on May 6th, the whole world will learn about our Empire State’s re-branding plan.

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The answer is YES if the State of New York succeeds in its re-branding concept.
Been hearing bits and pieces of what is planned; here’s what I know so far:

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A must-watch interview with Kevin Roberts. You could say that our future in the Empire State ride’s on this man’s ideas.

Link (via Knowledge@Wharton)

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