Entries Tagged as 'i love ny'
August 7th, 2013 · No Comments · Destination Marketing
June 5th, 2012 · No Comments · Destination Marketing
The “I Do Something in New York” concept by BBDO:
BBDO is modifying I LOVE NY logo to “bring back cache”.
— Doug (@tourpro) May 30, 2012
April 6th, 2009 · 4 Comments · Destination Marketing
Not a whole lot has changed since last year’s report. Scratch that, almost everything is different, just the tourism marketing remains the same. It’s cool to be able to buy your own ROI study. (Did you know that penning nice ROI studies can get you contracts and advisory roles?) Here are the New York State and Adirondack highlights as I see them:
- NYS Tourism Growth Slows – 2008 Spending only grew by 4%, compared to 10% the previous year.
- $53 Billion in NYS Tourism Spending in 2008
- Tourism Contributed 4.1% of NYS GDP for 2008, 6.2% of all jobs
- Tourism Generated $14.3 Billion in Tax Revenue ($7 Billion NYS and Local)
- NYC, Long Island, Hudson Valley comprise 79% of Total Spend – Adirondacks only 2%
- Tourism Generates 17% of the Adirondack Region’s Employment
- Visitors Spent $1.2 Billion and Supported over 20,000 jobs in the Adirondacks
- Warren County represents 45% of the Region’s Tourism Spend
- Visitors Spending Growth – Clinton 10%, Essex 8.9%, Franklin 6%, Hamilton 2.2%, Lewis 0%, Warren 3.9%
- 51.9% of Total Labor Income in Hamilton County is from Tourism
- 40% of Jobs in Hamilton County are Tourism Related, 35% in Essex County
- Tourism in the Adirondacks generated $152 Million in State and Local Tax Revenue
- Travelers Paid $78 Million in Occupancy Tariffs
March 9th, 2009 · No Comments · Destination Marketing
GOVERNOR PATERSON ANNOUNCES 4 PERCENT INCREASE IN DIRECT TOURISM SPENDING FOR NEW YORK STATE IN 2008
Interesting headline. It almost got me excited until I saw the year. Anyway, the whole press release is after the jump. One thing I have to say, saavy marketers might appreciate the timing of this. Possibly the critical budget negotiations happening and stuff might be related. Maybe.
According to Governor Paterson’s introductory note in the I Love NY 2008-9 Year in Review,
The results of this year in review prove that the course we have charted is a correct one. Despite tourism retrenching in every region of the country, New York’s tourism industry has held steady — no doubt partly due to the revitalized I LOVE NEW YORK campaign and the strategic decisions based around it.
The most recent economic impact data, not surprisingly, shows growth in tourism spending for 2008.
- $53 Billion in Activity
- $7 Billion in State and Local Taxes
- 6.1% of NYS Employment
November 19th, 2008 · 1 Comment · Miscellania
I love America.
Hope I’m not the only one to appreciate the irony and marketing genius here.
November 14th, 2008 · No Comments · Destination Marketing
Well, it only took 6 months for someone to figure that we might not be getting the greatest deal. It took a reveal at WTM for someone to notice. The headlines are not entirely accurate – the whole campaign, not just the logo was $17 million – but still.
I’m sure many Britons are guilty of thinking of New York as no more than a city, but will the squirrel really do the job? How about a picture of a national park in autumn, with the strap line “Welcome to NY”, or just the strap line, “Did you know NY has 45 ski resorts”?
September 17th, 2008 · No Comments · Destination Marketing
So, the gurus all met and I got to introduce speakers from Orbitz, Travelocity, and Google. Those three businesses also $ponsored the event. Guess I’m not super surprised to see the Fall “Tactical” Campaign featuring partnership with all three. Some of the less cynical or those with “expertise” are satisfied by just reading the fancy terminology – “microsite”, “blog” (it’s like cool and hip, you know), “co-branded”, “interactive”, “email blast” – but not me. Read the rest of this entry »
Read the rest of this entry »